Texting and driving has been against the law in New Mexico since 2014, yet the law doesn’t seem to be making drivers pay attention. Statistics from the state Department of Transportation’s Traffic Safety Bureau show driver distraction has been on the rise since then—both the number of crashes and its share of total crashes on the road.
Read MoreThousands of distracted driving crashes reported in Bernalillo County this year
Governor Susana Martinez Announces New TV Ads to Fight DWI and Distracted Driving
Governor Susana Martinez announced powerful TV ads – called “Just a Matter of Time” – to fight drunk and distracted driving. Both of the new ads are from the point of view of a driver breaking the law – until ultimately they crash.. The DNTXT ad can be viewed here.
Read MoreGovernor Susana Martinez Unveils Latest Powerful Ad to Fight Texting While Driving
Santa Fe, NM — Today, Governor Susana Martinez announced a new powerful ad to fight texting while driving. The ad features a woman who answers a text message while behind the wheel. She then hits and kills a child crossing the street, who haunts her while she sits in prison. The ad can be viewed here.
Read MoreNew ads urge drivers to avoid texting while driving
A new ad campaign is hitting New Mexico airwaves with a simple but serious message: Don't text and drive.
"I'm a 39-year-old widow and this is hard," says Michelle Hicks. She lost her husband, Jerry, in a motorcycle crash in August. According to the Albuquerque Journal, police believe the driver of another vehicle was texting before she slammed into Jerry's motorcycle at an intersection.
Read MoreNew Mexico DOT releases new ad against texting and driving
The New Mexico Department of Transportation unveiled a new ad Tuesday aimed at stopping texting and driving.
It shows a mom behind the wheel with her two sons in the back while she’s swerving all over the road.
The ads are part of the “If You’ve Seen What I’ve Seen” series. They also include anti DWI and distracted driving ads.
Read MoreNM Releases New Anti-Texting TV Ads
New Mexico Gov. Susana Martinez unveils new anti-DWI ads
What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads
This realistic, upsetting approach rises above category clichés owing to a strong element of hope that's lacking from many similar initiatives (the classic "ghost girl" spot creeps to mind). Here, each story presents the possibility that disaster can be avoided, if only people ask the right questions—and think carefully before they answer.
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