Driver distraction is a serious road safety issue. JUSTDRIVE is a campaign designed to encourage drivers to reduce distractions and focus on the single-task of driving. Distraction can come in many forms. Texting, using navigation apps, eating and drinking, grooming, reading, talking to passengers or changing the radio station. Even just thinking about other things than the task at hand can cause a distraction. Most people know not to drink and drive. But that’s not true for distracted driving. It is the leading factor in most crashes. And it is 100% preventable.